Develop a brand and marketing material for the Australia Pavilion at an international Trade fair in the south of China.
Frank & Dixon designed an 'Australia Pavilion' brand based around an Australian indigenous graphic that means 'meeting place'. This brand then formed the basis for the pavilion design and sales and marketing collateral. The 'Go Global' concept was then developed in order to take the exhibition to the Australian marketplace and sales tools were developed in conjunction with the exhibition sales team including stationery, e-signatures, e-flyers, a printed brochure as well as an interactive website.
Although exhibition sales were slow due to the global economic slow-down, ASF's profile as a business specialising in bi-lateral trade was raised as a result.