Flood Ready Campaign
CLIENT
Sunshine Coast Regional Council
BRIEF
Develop a flood awareness campaign that targets flood prone areas with the most cost effective media.
What we did
Researched and delivered practical, targeted campaign strategy that saw the development of the "FloodReady. Are you?" brand and the positioning statement and the identification of several key campaign statements to drive the communication. The campaign then saw targeted direct mail, magazine, TV, cinema, transit and PR activities.
OUTCOME
A very successful campaign was run over a 3 month period. The local media bought into the campaign and client feedback was very positive. The campaign site continues to operate.